The economic opportunity in age-friendly communities
COVID-19 has increased demand for aging outside of nursing homes or long-term care facilities. Making communities more "age-friendly" poses challenges, but also some big opportunities for growth.
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F31747197-1f24-478a-9284-15bc2251a665_1280x853.jpeg)
The pandemic could mark a turning point in how Americans live as they grow older.
The high death rate in nursing homes and long-term care facilities from COVID-19 has cut into their occupancy rates sharply. But at the same time, most American communities are not prepared to support a growing population of older people …